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Rug Bakery: A contemporary approach to traditional baking

Rug, meaning “Rye” in Danish, is Villa’s on-site bakery, serving fresh bread, traditional treats and coffee to locals and hotel guests. Visitors have the opportunity to enjoy their morning rituals in the bakery’s sunlit space or take their coffee outside to the terrace. Designed to complement its neighbouring restaurant, Public, the space features bold, vibrant interiors, drawing curious visitors inside regardless of the time of day.

Conveniently located near the hotel’s meeting and conference facilities, Villa invites our guests to brighten their events with Rug’s breakfast offerings and coffee.

“We believe in sustainability and want to work with organic produce to make some of the best bread and pastries in the city. Starting from the idea of a classic artisan bakery, we aim to elevate flavour, aroma and texture.” – Gonzalo Guarda, Head Baker at Rug.

Inspired by Copenhagen’s flourishing artisan bakery scene, Rug is aiming to be put on the map alongside the city’s other renowned bakeries.

“We’ll have sourdough bread made from locally-sourced grains, from a mill just 30 km out of Copenhagen. We’ll also have classic rye bread, of course, along with other specialities. Our pastries will come from classic Danish and French baking traditions, but we will experiment with flavour combinations and shapes.”


A neighbourhood hub
Having our own onsite bakery is a unique way to introduce hotel guests to Copenhagen’s eminent bakery culture. Rug hopes to become a gathering space for the local community, attracting baked-goods enthusiasts from the surrounding neighbourhoods with their flavourful bread and pastries.

Originally from Buenos Aires, Gonzalo Guarda moved to Europe upon finishing his studies in gastronomy. Gonzalo found himself drawn to the fermentation process behind bread and sourdough, sparking his interest in baking. The former Noma-chef started his journey at Meyers Bakery before moving on to other artisan bakeries in the city. Now, as Rug’s head baker, Gonzalo hopes to apply this same passion and enthusiasm to his craft, creating culinary treats for visitors from Copenhagen and beyond.